The Crazy Good Kids are the current mascots of Kellog's Pop Tarts. They commonly scare the pop tarts and often cause them to be either chased away or eaten.
In 2004 Pop Tarts started a new ad campaign that was tittled "Crazy Good." The group of kids that usually appeared in these adds were called the Crazy Good Kids.
- One of the Crazy Good Kids has a mouth on his stomach
- The Crazy Good Kids bear a strong resemblance to the signature work of animator Don Hertzfeldt but Don did not have any involvement in the ads and even considered possible litigation for stealing his work in 2006